simple steps to creating UTM urls.

simple steps to creating UTM urls.

Zainab Tijani's photo
Zainab Tijani
·

3 min read

I’ve had this tip in my draft to share for more than four month, but work has been very crazy.
I’m publishing it at gunpoint from my friend😭

This is a useful tool for customer support reps, social managers, PMs and everyone that works with affiliate links.

this article happened from trying to help a colleague, and I saw how desperate they were at the time, to avoid others going through that situation necessitated this guide.

I’ll get right into it, simple step by step details on creating UTM parameter links for lead generations and other affiliate tracking

  • What are UTM links?

  • What are they used for?

  • Why are they needed?

  • How to generate one

UTM (Urchin Tracking Module) links are URLs with added parameters that track the performance of marketing campaigns, they’re useful to know where your leads are performing great or otherwise, simply put you it tell point you to the source of your different marketing campaigns

What are they used for?

They are used to identify the source, medium, campaign, and other details of website traffic in analytics tools like Google Analytics, to make marketing decision within your campaign, knowing exactly where your ads are performing better will streamline your decisions and so on.

Why are they needed?

UTM links help you understand which marketing efforts or your ad - holy grail for marketing executives. enabling better decision-making and ROI tracking.

How to generate one:

There are five key UTM parameters:

  • utm_source: Identifies the source of the traffic (e.g., Google, newsletter, Instagram etc.)

  • utm_medium: Identify the medium of the traffic (e.g., email, CPC, social). utm_campaign: Identifies the campaign name, slogan, promo code, etc

  • utm_term (optional): Identifies paid search keywords. You can skip this if it's not relevant.

  • utm_content (optional): Differentiates similar content, links, or ads that point to the same URL. You can skip this if it’s not important.

  1. Use a UTM Builder Tool:

  2. Fill in the Parameters:
    now you understand what these key words are for, and they are fairly straightforward

    Website URL, Campaign Source, Campaign Medium, Campaign Name.

  3. Generate URL:

    • Click “Generate URL” to create your UTM link.

  4. Use the Link:

    • Share the generated URL in your marketing campaigns.

and you’ve created your trackable link!
here’s an example one looks like.
https://www.siteground.com/?utm_source=newsletter&utm_medium=email&utm_campaign=logo

this is from siteground, I got this in an email from them, even such a big company like siteground leverages trackable link UTM-links

That completes the article. I hope someone find this guide useful. I understand there are lots of information online and you might not understand what a term might stands for, that’s why I broke it down above.

My colleague response was so sweet that I was motivated to write this article and share, see you guys in the next one.

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